In the second developer diary, the dev team gives a bit of background on the story and how players will use the Pawns on their quest.
Hiroyuki Kobayashi and team give a bit of a back ground as to how you became the Arisen and how the Pawns will be serving you. They also go a bit into detail about the Pawn creation system and how you can tailor your Pawn to suit your play style. They also explain that the Pawns are not just there to help you fight, but will give you advice and on the fly tactical advice during an encounter: